In 2017, Elle magazine commissioned a documentary called “Braided” that goes into the unique history of braided hair in America down to recent discussions about cultural appropriation as non-black women have begun to don the style once called “ghetto” and “unprofessional” when worn on black women, only to make the fashion industry and society change their minds and deep the hairstyle hip and cool.
I’m not sure how much hype or attention it got considering the likes of actress Lupita Nyong’o, rapper Young M.A., author Ayana Bird and celebrity stylist Vernon François were featured in it but the documentary recently became available to rent on Amazon Prime video and it caught my attention.
When it first was released, Bird penned a piece introducing it in Elle. Here is a snippet:
Women in cornrows did not appear in fashion magazines for most of the last century. The first time a cornrowed style was seen on television was 1962, worn by actress and How to Get Away with Murder star Cicely Tyson in the CBS series, East Side, West Side. And when Black women with braids weren’t being ignored, they were being discriminated against. Women have sued after being fired from tourism and customer service jobs because their cornrowed styles were said to be “unkempt” or “unprofessional” and in violation of appearance codes. There was Renee Rogers (fired from American Airlines), Pamela Mitchell (Marriott Hotels), Cheryl Tatum (Hyatt hotel), and so many others that the Hotel and Restaurant Union declared cornrows on the job a “workers’ rights issue.”
Then, suddenly…Bo Derek. As a new actress, she landed a 10-minute role in the movie 10. Derek wanted her screen time to be unforgettable, so she got her hair cornrowed to look like the Black women she saw at her Los Angeles supermarket. In 1979, 10 was released and the image of Derek’s blond, beaded cornrows hanging down her back became iconic. Suddenly, braids weren’t only cool, they were Beverly Hills, with salons opening in the neighborhood and charging white women 500 dollars for “Bo Braids.”
Jeneba Jalloh Ghatt can be heard nightly at 8pm on DCRadio/WHUR 96.3HD4 on "Coming to America with Wayna and Friends. She is an editor at Techyaya.com, founder of the Digital Publiching Academy and JayJayGhatt.com where she teaches online creators how to navigate digital entrepreneurship and offers Do-It-For-You Blogging Service. She manages her lifestyle sites BellyitchBlog, Jenebaspeaks and JJBraids.com and is the founder of BlackWomenTech.com 200 Black Women in Tech On Twitter. Her biz podcast 10 Minute Podcast is available on iTunes and Player.fm. to Follow her on Twitter at @Jenebaspeaks. Buy her templates over at her legal and business templates on Etsy shop!